Fashion Trend in 2009 Case Study Example | Topics and Well Written Essays - 750 words

Fashion Trend in 2009 - Case Study ExampleThe study Fashion Trend in 2009 concerns the 2009s trend. The target market segment for the new designed products is middle market. The availability of cotton products in the middle class are only nominal out-of-pocket to the high production cost relating to the organic cotton products. Through direct purchasing and synthesizing of raw material the production cost can be signicantly reduced. This testament help to focus on the middle market through appropriate pricing policies. The purpose for segmenting a market is to allow your marketing/sales course of instruction to focus on the sub desexualize of prospects that are most likely to purchase your offering. If done properly this will help to insure the highest return for your marketing/sales expenditures. The in-store introduction of the product will be in a sophisticated manner by using attractive presentation and display tactics. There should be secernate section for the Ys Passion se ries in the shop. The section will be made attractive by using glass tubes and light presentation. The product range should be of T -shirts clothing which is suitable for both men and women category. It will be available in 5 elegant colors. easily fitting and skin friendly material renders a cool effect by easily absorbing the sweat. Products with unique and attractive modern designs which are cheap even to the middle class consumers, are the main feature of Ys passion. Overall image of the product should be differentiated by its color and trendy designs and the fact that it is made from cotton. 100% sodding(a) organic cotton. The product must carry a new brand name followed by the company name. The brand name for the product range is Ys Passion which is a catchy one that will evolve interest and immediate attention. Following are the images of Ys Passion range products Product features 100% organic cotton, Color Jersey Crewneck, 4 plus color fastness, shrinkage is less than 4 %. (Packing Bags Organic cotton wool T-Shirts).Product features Avocado Green, Size 5.8-oz. standard weight, double-needle stitching, cover-stitched hems, durability. (Visualize World Peas Womens Organic T Shirt Avocado Green). Product feature Made from 100 % pure organic cotton, yellow haze, size XL(100% Organic Cotton - (eco dad) T Shirt Yellow Haze XL (Extra Large)).5. Dominant trends The color of the products is its main arouse factor and attractive stylish rare color combinations are used for the product design. The environment friendly, high quality, perfect fit, highly stylish, comfortable, very insignificant destiny of shrinkage, fine fabric strength, textures and color fastness are other attractive features of the product. Moreover, the increasing popularity of cotton garments is an added advantage to the product, Sales of organic cotton are set to triple to $2.6 billion at the end of 2008 from its current $900 million level as retailers and brands make significant new co mmitments to sustainable textile and apparel production. (Mowbray). 6. kingdom of manufacture The manufacturing country for the product is India because of the availability of organic